Individual Evaluations:
Design 1: The first design, my favourite of the seven, has much of the content that I had thought about during lectures and seminars. It uses some interesting Flash techniques, which will certainly challenge me to build. However, with some research into typography, colour schemes and general web based ideals, I feel this design will be both individual and interesting for the user. The only weakness I can see up to now is that it bends the brief slightly by using larger Flash based content. I will try and negotiate this though, as I’m really excited about creating this large .SWF piece.
Design 2: Design two uses a type of Flash, which I have been greatly, interesting in, and experimenting with throughout the year, Drag and Drop functions. Again, the page uses a Flash slideshow on the Homepage, which overlaps the navigation bar with an opacity layer. The design is landscape, so navigation and resolution could be a problem with this type of page.
Design 3: The third design uses a type of Flash, which I tried last year, 360-degree rotation. The clothes are displayed on a rail and the user can spin this to select the clothing type they wish to be navigated to. The main page is much more simple, to compensate for the technical Flash pages. A weakness I can see already is keeping the vast amount of content within three pages as stated by the brief. If this design were to be chosen, I would have to consider using some more in depth content Flash to embed objects deeper into the page and to appear only when clicked upon.
Design 4: More HTML based content, with discreet use of Flash, example for the navigation bar and information boxes. Design four would be interesting because it would give me the opportunity to combine Flash pages with PHP, something I believe will be helpful in the near future. However, at this current time, I feel that technically I wouldn’t be developed enough in this area to complete a site with this level of difficulty.
Design 5: The fifth design is inspired by a site I found on the FWA website for a T-shirt company, in which users can rotate models at the bottom of the page, and look all around the products they are wearing. When clicked on the models became larger, with more detailed information about the products they were wearing. This is a clever way to show the user around products, however it would be difficult in my project, because of the availability of the products I am showing, and the time in which I have to take such in depth photographs. Therefore, I reject using such time consuming ideas, however useful this one may be.
Design 6: This design breaks away from the stereotypical male and female page, combining them together in the information page, and then using the remaining page as a model page, in which the user can drag their selected clothing from the information page, onto the model to see how the clothing looks together. As well as being highly interactive, I feel that the design has an element of fun, which will keep the user interested throughout their time on the site.
Design 7: This page was designed to be minimalistic in its appearance. The design is split into a clothing page and shoes page, in which the user scrolls across a range of images, and when they like one, click upon this to take them directly to the site which it comes from e.g. Shoes from Topman. I have rejected the idea, but taken the linking to other sites aspect to my final design stages, as I feel it will be a useful function.
Screenshots of final design (Homepage):



