The simplicity principle
My site has a structured, well thought out navigational process in which the user is directed from page to page, in a simple manner. A weakness perhaps, is that currently the navigation can only be achieved through interaction with Flash buttons, with no consideration to those who perhaps have no access to a Flash system. An alternative to this may be to create a seperate HTML page, which uses only HTML based navigation so that the user can easily direct from page to page without using the Flash process.
The site has attempted to show users a range of products from a range of brands, so the navigation to these sites vitally needs to be considered. This has been done using simple clicks which take the user to the route site of the product.
The visibility principle
Visually the site has been well thought out for Flash users, with some interesting, different ways of displaying pages and directing users onto alternative pages. Careful consideration has been taken regarding colour and typography, and this flows from page to page within my designs.
The feedback principle
Information is given at all times when possible about how to direct users through the different pages of the website. This is through text, animations and interactivity.
The tolerance principle
All pages pop-up, which could be viewed as a weakness. However, when I personally visit a site, I like to close down the content I've already viewed, so that I can go back to the previous pages. This way the animations continue to flow whilst I'm viewing further content. My site is very heirachical in this way, as it goes through a series of stages before reaching the large .SWF files.
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